FoxyGEO
GEO audit result

Amazon

amazon.com

Scanned 2026-07-24T14:43:49.50734410 public pages analysedDeterministic on-site audit; no live AI-model queries
Ready
48

Overall score

Poor crawler readiness

Score breakdown

Five deterministic signals from the same report contract used by the API.

Entity clarity30/100
Citation readiness100/100
Answerability50/100
Technical access55/100
Structured data0/100

AI visibility tracking

On-site signals and explicit measurement boundaries.

Crawler-readiness estimate48/100

Deterministic on-site audit for Amazon; this is not a measured model ranking.

Live AI answer queriesNot performed

No live ChatGPT, Perplexity, or AI Overview queries are run by this scan.

Competitor hints suppliedNone

Competitor names appear only when supplied or evidenced; placeholders are not generated.

Prompt opportunities5

Suggested content questions, not tracked prompt positions or measured citations.

30-day AI visibility plan

Turn this scan into a practical publishing and technical roadmap.

Days 1-3

Fix crawler access and AI context

  • Publish an llms.txt file
  • Configure robots.txt to allow AI crawlers
  • Add Organization Structured Data
Days 4-10

Create answerable entity pages

  • Publish an llms.txt file
  • Configure robots.txt to allow AI crawlers
  • Add Organization Structured Data
  • Create an /about page for Amazon
Days 11-20

Build comparison and alternative pages

  • Publish /
  • Publish /compare/amazon-alternatives
  • Publish /tools/best-ecommerce-store
  • Publish /
Days 21-30

Validate changes and rescan

  • Run controlled target prompts in the AI tools you use
  • Record measured brand and competitor citations separately
  • Re-scan after publishing fixes
  • Compare crawler-readiness score deltas

Generated GEO pages

Suggested pages to publish next.

Alternatives

Best Amazon alternatives and when to choose them

/alternatives

best alternatives to Amazon

Pricing

Amazon pricing, plan limits, and use cases

/pricing

how much does Amazon cost

FAQ

Amazon FAQ for AI answers

/faq

what is Amazon and who is it for

Best list

Best amazon tools for teams

/best/amazon-tools

best amazon tools for small teams

Brand Search

what is amazon

/

what is amazon

Commercial investigation

amazon alternatives

/compare/amazon-alternatives

amazon alternatives

Discovery

best ecommerce store tools for online shoppers

/tools/best-ecommerce-store

best ecommerce store tools for online shoppers

Brand AI profile

Reusable direction for pages, prompts and llms.txt.

Tonedirect, helpful, comparison-ready
Categorycommercial AI discovery

Competitors

No competitor hints yet

Entities to mention

Amazonamazon.comAI search visibilityGEO auditllms.txtschema markupAmazon Sign-InChange Language Settings

Priority fixes

Ordered technical and content recommendations.

critical

Publish an llms.txt file

AI crawlers need one concise context file that explains your brand, tools, pricing posture, and canonical pages.

  • Create /llms.txt at your domain root
  • Include descriptions of key pages and products
  • Copy the llms.txt snippet generated below
critical

Configure robots.txt to allow AI crawlers

Your robots.txt blocks AI agents like GPTBot, ClaudeBot, or anthropic-ai from reading your content.

  • Open your robots.txt file
  • Remove Disallow rules targeting AI crawlers (e.g. User-agent: GPTBot)
  • Verify search engine bots can still access your pages
high

Add Organization Structured Data

Structured schema markup helps search engines and AI models accurately identify your brand name, logo, website, and social links.

  • Create a JSON-LD schema block of type Organization
  • Include your official brand name, logo URL, official website, and sameAs links
  • Embed it in the <head> of your homepage
medium

Create an /about page for Amazon

An about page establishes entity trust, founding details, company mission, and authority, which AI search engines extract for brand queries.

  • Create a new page at /about
  • Provide details about the company background, mission, and leadership team
  • Ensure this page is internally linked from your main menu or footer
medium

Add FAQ sections with schema

Structured FAQs increase the chances of your site being selected to answer direct user queries on AI search platforms.

  • Identify 3-5 common customer questions about your service
  • Add an FAQ section to your homepage or key landing pages
  • Include FAQPage JSON-LD schema markup on those pages
medium

Create comparison pages (e.g. Amazon vs competitors)

AI engines frequently answer comparison prompts (e.g. 'brand A vs brand B'). Having dedicated comparison pages helps you win these queries.

  • Identify your top 2 competitors
  • Create comparison pages with transparent, fair feature tables
  • Optimize page titles for '{brand} vs [Competitor Name]'

Prompt opportunities

Suggested questions, not measured model positions.

what is amazon
Brand Search
High
amazon alternatives
Commercial investigation
High
best ecommerce store tools for online shoppers
Discovery
Medium
is amazon good for online shopping
Transactional
Medium
how to choose a ecommerce store platform
Informational
Low
Free public scanStart with a deterministic crawler-readiness benchmark without a sales call.
Public benchmarkEvery completed scan can rank beside other brands using the same scoring model.
No login requiredScan and review the public report without creating an account.
No paid model queriesThe audit does not run live ChatGPT or Perplexity prompts or claim measured model rankings.

Generated llms.txt

A starting point for the domain's public AI context file.

# amazon.com - AI Context File
> Generated by FoxyGEO (https://foxygeo.com)

## Overview
This site was scanned on 2026-07-24.
Total pages indexed in this context: 7

## Key Pages Content
### Amazon Sign-In
**URL**: https://www.amazon.com/ap/signin?openid.return_to=https%3A%2F%2Fwww.amazon.com%2F%3F_encoding%3DUTF8%26ref_%3Dnav_ya_signin&openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.assoc_handle=usflex&openid.mode=checkid_setup&openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0
**Summary**: Enter mobile number or email
Amazon passkeys deleted
Something went wrong, please sign-in another way or follow any instructions provided by your device.
Sorry, your passkey isn't working. There might be a problem with the server. Sign in with your password or try your passkey again later.
Sign in with your password. To prevent this error, go to your cloud service account (example: Apple ID or Google account) and delete saved passkeys.
By continuing, you agree to Amazon's Conditions of Use and P...


### Change Language Settings
**URL**: https://www.amazon.com/customer-preferences/edit?ie=UTF8&preferencesReturnUrl=%2F&ref_=topnav_lang
**Summary**: Skip to
Main content
Keyboard shortcuts
Search
opt
+
/
Cart
shift
+
opt
+
C
Home
shift
+
opt
+
H
Orders
shift
+
opt
+
O
Show/Hide shortcuts
shift
+
opt
+
Z
To move between items, use your keyboard's up or down arrows.
.us
Delivering to Council B... 51502
Update location
All
Select the department you want to search in
All Departments
Alexa Skills
Amazon Autos
Amazon Devices
Amazon Global Store
Amazon Haul
Amazon One Medical
Amazon Pharmacy
Amazon Resale
Appliances
Apps & Games
Arts, Crafts & Sewi...


### Amazon.com. Spend less. Smile more.
**URL**: https://www.amazon.com/
**Description**: Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive, pets, baby, books, video games, musical instruments, office supplies, and more.
**Summary**: Skip to
Main content
Keyboard shortcuts
Search
opt
+
/
Cart
shift
+
opt
+
C
Home
shift
+
opt
+
H
Orders
shift
+
opt
+
O
Show/Hide shortcuts
shift
+
opt
+
Z
To move between items, use your keyboard's up or down arrows.
.us
Delivering to Council B... 51502
Update location
All
Select the department you want to search in
All Departments
Alexa Skills
Amazon Autos
Amazon Devices
Amazon Global Store
Amazon Haul
Amazon One Medical
Amazon Pharmacy
Amazon Resale
Appliances
Apps & Games
Arts, Crafts & Sewi...


### Amazon Sign-In
**URL**: https://www.amazon.com/ap/signin?openid.pape.max_auth_age=0&openid.return_to=https%3A%2F%2Fwww.amazon.com%2Fyour-orders%2Forders%3Fref_%3Dnav_orders_first&openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.assoc_handle=amzn_retail_yourorders_us&openid.mode=checkid_setup&language=en_US&openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0
**Summary**: Enter mobile number or email
Amazon passkeys deleted
Something went wrong, please sign-in another way or follow any instructions provided by your device.
Sorry, your passkey isn't working. There might be a problem with the server. Sign in with your password or try your passkey again later.
Sign in with your password. To prevent this error, go to your cloud service account (example: Apple ID or Google account) and delete saved passkeys.
By continuing, you agree to Amazon's Conditions of Use and P...


### Amazon.com Shopping Cart
**URL**: https://www.amazon.com/gp/cart/view.html?ref_=nav_cart
**Summary**: All Carts
The price and availability of items at Amazon.com are subject to change. The Cart is a temporary place to store a list of your items and reflects each item's most recent price. Shopping Cart Learn more
Do you have a gift card or promotional code? We'll ask you to enter your claim code when it's time to pay....


### Amazon Sign-In
**URL**: https://www.amazon.com/ax/claim?arb=863e0e3f-d827-4a34-9807-bc494bee0d4d
**Summary**: Enter mobile number or email
Amazon passkeys deleted
Something went wrong, please sign-in another way or follow any instructions provided by your device.
Sorry, your passkey isn't working. There might be a problem with the server. Sign in with your password or try your passkey again later.
Sign in with your password. To prevent this error, go to your cloud service account (example: Apple ID or Google account) and delete saved passkeys.
By continuing, you agree to Amazon's Conditions of Use and P...


### Amazon Haul: Find new faves for way less
**URL**: https://www.amazon.com/haul/store?ref_=nav_cs_hul_disb
**Description**: Say hello to crazy low prices! Shop unbelievable finds, all under $20. Shop ultra-affordable products across select fashion, home, beauty, and electronics.
**Summary**: ["B0GR8ZB3TR","B0GSNSPJJN","B0FNRG5KTH","B0FC2D9GPB","B0DLL116Q2","B0FWRKQMS2","B0G4QPT5BB","B0DX1ZX2TF","B0DLGBRSFM","B0DK8ZMSGQ","B0G1T3W255","B0GC6Q85TV","B0GR9TDRPF","B0G439QMK5","B0GHNXXNH9","B0DK8B7KHS","B0DSBPNR3J","B0GGQXFJFG","B0GDDWG3P3","B0F1G85HR2","B0GTWDMYZS","B0GLP3Y76B","B0G7V6NMBW","B0FJLTX686","B0G6SFHC5G","B0DPGKLM64","B0DLSP4Y71","B0F1FWMG6H","B0FVL7R4RL","B0G5Y5Q5W4","B0GGR2MJ6N","B0GVYPQ2QB","B0FM8FD4XM","B0GDQHC93F","B0DPS699DZ","B0DNT23GLM","B0FND7CN29","B0DNQPVKCL","B0GV...

Embed this badge

Link the public benchmark from the audited site.

FoxyGEO GEO Score 48/100
<a href="https://foxygeo.com/report/amazon-com"><img src="https://foxygeo.com/badge/amazon-com.svg" alt="FoxyGEO GEO Score 48/100" height="28"></a>

Join this domain's update list

Register your email for amazon.com scan updates.

By subscribing, you request scan-update emails for this public domain.